Twin Brothers Ran £400K Drug Empire with Mum’s Cannabis Bakes

Twin brothers turned drug kingpins ran a £400K cannabis empire with sales tactics straight out of a corporate playbook—complete with loyalty schemes, daily deals, and home-baked edibles cooked up by their own mother.
By Ben Freeman
Twin brothers Bradley and Brendan Vidovic, along with their mother Paula Vidovic, have been convicted and sentenced for their involvement in an illicit cannabis operation that generated an estimated £400,000 in revenue over a 16-month period. The operation, which involved the manufacture and distribution of cannabis-laced edibles, was dismantled following an investigation by Essex Police that uncovered a highly structured and profitable drug enterprise.
The court heard that the brothers, both 25 and residing at Straight Road, Colchester, left legitimate employment to focus entirely on their drug business, operating five days a week with structured hours while taking Wednesdays and Sundays off. They marketed their products—including herbal cannabis, cannabis-infused cookies, and gummy bear sweets—through direct messaging to a customer base, employing sales techniques such as "deals of the day," multi-buy discounts, and loyalty incentives.
The enterprise was largely facilitated by their mother, Paula Vidovic, who was responsible for baking the cannabis edibles. Financial investigations revealed that profits from the business flowed between the three defendants’ bank accounts. Despite claims by the defence that the total proceeds were closer to £230,000, police estimated that the operation generated £400,000 in illicit revenue.
The investigation commenced in July 2021 when officers observed Brendan Vidovic engaging in drug-related activity in the London Road area of Colchester. Upon stopping his vehicle, police discovered cannabis, a knife, and £200 in cash.
A subsequent search of the family home led to the seizure of additional drug-related paraphernalia, cannabis with an estimated street value of £12,000, and £3,500 in cash
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